UNIVERSITY OF PORTLAND

Research Resources for Entrepreneurship and Innovation Management Courses

Industry Classifications

• North American Industry Classification System (NAICS)
  NAICS is a 6-digit code developed jointly by the U.S., Canada, and Mexico, but used internationally. Use the Keyword or Code search to look up codes and get descriptions. NAICS is also available via NAICS Association
• Standard Industrial Classification (SIC)
  SIC is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services. Even though NAICS officially replaced the SIC system in 1997, SIC codes still are used in some resources. Use the keyword or code search.

Industry Overviews, Surveys, Analyses

• Encyclopedia of American Industries
  Via Gale Virtual Reference Library
  Brief (1-10 pages) descriptions on a wide variety of industries. Includes information on an industry's background and development, and descriptions of industry leaders.
• Encyclopedia of Emerging Industries
  Via Gale Virtual Reference Library
  Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments.
• Industry Profiles in Business Source Premier
  Reports from Economist Intelligence Unit, Datamonitor, IHS Global Insight, etc. The only current reports are from Datamonitor; to browse them, select the "Publishers" tab and then the Datamonitor link.
• Mintel Reports
  Provides research reports on European, UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Covers food, beverage, apparel, beauty and personal, retail, travel and more. Users will need to create a profile with their up.edu email address to use the database.
• Oregon Business Information Center
  Provides economic, demographic, and workforce information for various industries within each county in Oregon.
• Standard & Poor's NetAdvantage
  Provides detailed descriptions of companies, industries, and mutual funds. Company information includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more. The Industry Surveys cover broad views of industries in the U.S. and international regions, including their trends, forecasts, major players and market share data, key ratios, statistics, and internal and external issues affecting the industries.
• TableBase
  Provides statistics related to market size and share, budget/expenditures, company and brand rankings, and the full text of articles from which the statistics were obtained.
• Value Line Industry Reports
  One-page reports, updated quarterly, for around 100 industries.

Industry Norms & Ratios

• Almanac of Business and Industrial Financial Ratios
  REFERENCE HF5681.R25 T68
• RMA Annual Statement Studies
  REFERENCE HF5681 .B2 R6

BUSINESS AND CONSUMER DEMOGRAPHICS

Business Demographics

This section includes information such as corporate density within a given geographic area, number of stores of a given company within a given geographic area, company size, and employee related statistics.

• Bureau of Labor Statistics
  US Labor Department
  Various statistics and reports on labor related topics, such as business cost, salary and wages, employee benefits, and occupational outlook and projections.
• Business and Industry Business economic statistics by geography, sector, and frequency.
• Site Selection
  Valuable tool for finding the perfect site for your business. Although no mapping tools are available, Site Selection offers querying tools and provides a host of demographic and economic data of U.S. counties and cititeis to help the businessperson make the right choice.
• Super Yellow Pages
  Useful for screening small businesses.
• U.S. County Business Patterns
  US Census Bureau, published annually
  Economic data by industry in smaller areas of the country.

Consumer Demographics

• American Factfinder
  Maintained by the U.S. Census Bureau, American FactFinder is the source for population, housing, economic and geographic data from Census 2000.
• U.S. Census Bureau
  Demographic characteristics, total population, and social and economic census data for the U.S. and international locations. Useful in determining market size.
  To generate data by subject, ethnic groups, or geographical locations use the Data Sets.

Consumer Lifestyles & Buying Power

This section includes who buys what. Also see Bureau of Labor Statistics for demographic characteristics of labor force, consumer expenditures, and geographic profiles of employment and unemployment.

Databases/Web Sites

• Consumer Expenditure Survey
• Mintel Reports
  Provides market and consumer research reports across multiple international markets. Strong in consumer goods, food and beverage industry from American and European countries.
• Sports Business Research Network
  Market research and industry news covering sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing; includes demographic information on consumers.
• Tablebase
  Business information related to companies, industries, products, markets and demographics in tables extracted from business publications.
• You are Where You Live
  This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

Print Publications

• American Incomes: Demographics of Who Has Money
  REFERENCE HC110.I5 A447
  Household income trends by age, household type, race and Hispanic origin, education, region, and work status.
• Household Spending: Who Spends How Much on What
  REFERENCE HC110.C6 A666 2004
  Data and trends in spending on major categories such as apparel, entertainment, health care, housing, shelter, and transportation.
• Sales & Marketing Management
  Includes reports and surveys, such as "The Survey of Buying Power."

COMPANY RESEARCH

National / World Companies

The following resources include information on company facts, description & history, subsidiaries, financials, ratios, market research, competitors, company's industry, and more.

• Datamonitor Company Profiles in Business Source Premier
  7- to 10-page reports with brief information about a company's history, key figures, and competitors.
• EDGAR
  Provides company and filing: 10-K, 20-F, proxy statements, some annual reports, and other financial statements of public companies filed with the Securities and Exchange Commission.
• Encyclopedia of Company Histories at Answers.com
  Information on the development of top companies from around the world including timelines, lists of principal subsidiaries and competitors, and bibliographies for further reading.
• Lexis-Nexis Academic Company Profiles
  Company profiles from Hoover's, Investext, Nelson's, Standard & Poor's, etc.
• Standard & Poor's NetAdvantage Company Research start page
  For public companies, locate a business description, key stock and financial statistics, industry information, Compustat Excel Analytics, etc.

Oregon Companies

• OpenList: Your Local Guide
  Lists Oregon businesses by categories.
• Oregon Business
  Oregon Business is a premier magazine for business and community leaders across the state of Oregon covering business trends, issues and challenges, as well as practical advice to business leaders.
• Portland Business Journal and Book of Lists
  Breaking business news, updated throughout the day, for Portland and 41 local business newspapers.

FINDING ARTICLES

To find journal, or magazine, or newspaper articles, search the following databases:

• ABI/Inform Global
  Business, finance and economics scholarly and trade journals. For local and regional business news, try ABI Inform Dateline. For trade and industry publications, try ABI Inform Trade & Industry .
• Academic Search Premier
  Offers indexing and abstracts for over 2,880 journals covering areas in social sciences, humanities, general science, and education. Provides full text for nearly 1,380 journals.
• Business Source Premier
  Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.
• Lexis-Nexis Academic
  Full text of newspapers and other news sources, as well as business & legal information.
• Wall Street Journal (Eastern Edition)
  Full text for this financial newspaper of record with in-depth coverage of national and international finance as well as news.